In this case study, I’ll walk you through how I redesigned the onboarding experience of the AmbitionBox app to better personalize the journey for new users.

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Background

This project was part of the 10kdesigners Capstone, in collaboration with AmbitionBox, focusing on enhancing the onboarding experience for new users.

About AmbitionBox

AmbitionBox is one of India’s leading platforms for job seekers to explore company insights through employee reviews, salary data, interview experiences, and more.

Business Goal

The goal was to streamline and unify the onboarding experience to reduce user drop-offs, accelerate access to core features and deliver early personalization — ultimately increasing user engagement, retention, and time-to-value for new users.

Understanding the success metrics

                                                                                           Success Metrics

To start the project, I connected with my project mentor, Anmol Maggon (Senior UX Designer at AmbitionBox), to identify drop-offs and friction in the current onboarding. This helped me align the design direction with actual needs. Without this step, I could have missed the bigger picture or focused on the wrong problems.

You can find the list of questions and responses in the attached document for more context, Click here.

Now of course, before we start solutioning, it’s highly important to know the problem in hand and what exactly we’re solving for.

❗Problem Statement

First-time users on AmbitionBox go through an inconsistent onboarding experience, making it harder to personalize their journey and access key features smoothly.

🧐Problems with the current flow